Singapore is rapidly transforming into an EV revolution. The government has set ambitious targets to boost EV adoption, with plans to have a large percentage of vehicles on the road running by electricity within 2030. This transition is driven by the need to minimize carbon emissions and enhance air quality in the densely populated city-state. To … Read More

Scent marketing is a unique tool for Singapore's vibrant commercial landscape. By strategically incorporating alluring aromas, businesses seek to create the customer journey. From aromatic perfume shops to trendy cafes, scent branding are implemented to evoke feelings and influence consumer actions. A well-crafted scent scapes can boost brand awa… Read More